Hard Mountain Dew
Here is a look at a new campaign launch for Hard Mountain Dew, a Mountain Dew + Boston Beer collaboration. This was one of those projects where I had a rare amount of creative freedom to concept and create a look that builds on what the brand had already established.
I was pumped when the Boston Beer and Mountain Dew team were on board with my “colliding smoke” approach to re-emphasize the idea of coming two forces coming together, as well as build on the brand’s design aesthetics.
We shot a variety of setups, but here are a few selects and a look at the behind the scenes. A fun shoot for sure!
Its pretty cool to see these images out in the world!
Click (above) images to view larger
Images ©DavidButler2022
The reach in cooler shot was a blend of strobes, LED green light, and steam to create a glow and give the chilled cooler vibes.
I looked way cooler in my head than in reality...
Setting off smoke bombs near Logan Airport had us a little on edge…